Nueva Andalucía is the Marbella district between the Guadaiza and Verde rivers, running from the A-7 up the 'Golf Valley' towards La Concha. In the 19th century this land held the El Ángel and La Concepción ironworks, Spain's first civilian blast furnaces, and from 1881 the El Ángel sugar colony with its two reservoirs. In 1964 José Banús turned it into a 1,005-hectare national tourist centre with room for 75,000 beds, built in a white neo-Andalusian village style. Las Brisas golf course and the bullring opened in 1968, Los Naranjos followed in 1977, and Puerto Banús grew at the bottom of the valley.
About 17,000 people were registered in the district in 2018 (a figure that also covers Puerto Banús). The share of Scandinavians is especially high, helped by the Swedish school, and Aloha College alone counts more than 50 nationalities. Life is split by altitude. Down by the A-7, Centro Plaza, the old bullring and the Saturday market form a busy centre of cafés, supermarkets, gyms and clinics. La Campana is the Spanish working barrio, with the district town-hall office, the health centre, a sports ground and the secondary school. Higher up, the golf urbanisations are quiet, gated and car-dependent.
Prices follow the same slope. The portals' index puts the district at €5,417/m² in October 2026, up 4.4% in a year. The cheapest sub-zone is Rodeo Alto–Guadaiza–La Campana at €4,379/m², which also rose fastest (+11.3%); Aloha (€5,626) and the Nueva Andalucía centre (€5,476) are the dearest. A one- or two-bedroom flat typically asks €455,000–695,000, and the detached villas around Las Brisas, Los Naranjos and Aloha have a median asking price of almost €4 million. Only ten of 2,213 homes for sale were new-builds.
The calendar is set by golf and by Puerto Banús next door. The courses stay open all year. Summer brings the Marbella Arena concert season in the old bullring, pool clubs on Avenida del Prado, rooftop bars and nightly live music at La Sala. Every Saturday morning the market fills the streets by the bullring, and on winter Sundays the Street Market Arena sets up inside it. La Campana holds its own feria at the end of July.
The drawbacks: there is no beach, though Puerto Banús's beaches are 1–2 km from the lower valley. Everything funnels onto the A-7 and a few roads up the valley, and above Centro Plaza almost every errand needs a car. The streets around La Sala, FITZ and the casino are lively late at night. There is no hospital in the district: the nearest A&E departments are the private HC Marbella at El Rodeo and the public Hospital Costa del Sol, 16 km east. Long-term rents are high: two-bedroom flats are typically listed at about €2,300 a month.